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Spring SNW 2013, Storage Networking World Recap

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Industry trend

 

A couple of weeks ago I attended the spring 2013 Storage Networking  World (SNW) in Orlando Florida. Talking with SNIA Chairman Wayne Adams and SNIA  Director Leo Legar this was the 28th edition of the US SNW (two  shows a year), plus the international ones. While I have not been to all 28 of  the US SNWs, I have been to a couple of dozen SNWs in the US, Europe and Brazil  going back to around 2001 as an attendee, main stage as well as breakout, and  tutorial presenter (see here and here).

 

  SNW image

 

For the spring 2013 SNW I was there for a mix of  meetings, analyst briefings, attending the expo, doing some podcasts (see  below), meeting with IT professionals (e.g. customers), VARs, vendors along  with presenting three sessions (you can download them and others here).

 

Some of the buzz and themes heard included big data was a  little topic at the event, while cloud was in the conversations, dedupe and  data footprint reduction (DFR) do matter for some people and applications. However  also a common theme with customers including Media and Entertainment (M&E) is that not everything can be duped thus other DFR approaches are needed.

 

There was some hype in and around hybrid storage along  with storage hypervisors, which  was also an entertaining panel discussion with HDS (Claus Mikkelsen aka @YoClaus), Datacore, IBM and Virstro.

 

The theme of that discussion seemed for  the most part to gravitate towards realities of storage virtualization and less  about the hypervisor hype. Some software defined marketing hype I heard is that  it is impossible to spend more than a million dollars on a server today. I  guess with the applicable caveats, qualifiers and context that could be true,  however I also know some vendors and customers that would say otherwise.

 

Lunch
Lunchtime at SNW Spring 2013

 

Not surprisingly, there was an increase in vendors  wanting to jump on the software defined and object storage bandwagons; however,  customers tended to be curious at best, confused or concerned otherwise. Speaking of object storage, check out this podcast discussion with Cleversafe customer Justin Stottlemyer  of Shutterfly and his 80PB environment.

 

In addition to Cleversafe, heard  from Astute (if you need fast  iSCSI storage check them out), Avere has a new NAS for dummies book out, Exablox a storage system startup with emphasis  on scalability, ease of use and NAS access and hybrid storage Tegile. Also, check out SwifTest for generating application workloads and measurement that had their customer Go  Daddy presenting at the event. A couple of others to keep an eye on include Raxco with their thin provision storage reclamation tool, and Infinio with their NAS acceleration for VMware  software tools among others.

 

download presentations

 

Here are the three presentations that I did while at the  event:

 

Analyst  Perspective: Increase Your Return on Innovation (The New ROI) With Data  Management and Dedupe
There is no such thing as an information recession with more data to move,  process and store, however there are economic challenges. Likewise, people and  data are living longer and getting larger which requires leveraging data  footprint reduction (DFR) techniques on a broader focus. It is time to move  upstream finding and fixing things at the source to reduce the downstream  impact of expanding data footprints, enabling more to be done with what you  have.

 

Analyst  Perspective: Metrics that Matter - Meritage of Data Management and Data  Protection
Not everything in the data center or information factory is the same. This  session recaps and builds off the morning increase your ROI with data footprint  and data management session while setting the stage for the rethinking data  protection (backup, BC and DR). Are you maximizing the return on innovation in  how using new tools and technology in new ways, vs. using new tools in old  ways? Also discussed performance capacity planning, forecasting analysis in  cloud, virtual and physical environments. Without metrics that matter, you are  flying blind, or perhaps missing opportunities to further drive your return on  innovation and return on investment.

 

Analyst  Perspective: Time to Rethink Data Protection Including BC and DR
When it comes to today's data centers and information factories including  physical, virtual and cloud, everything is not the same, so why treat business  continuance (BC), disaster recovery (DR) and data protection in general the  same? Simply using new tools, technologies and techniques in the same old ways  is no longer a viable option. Since there is no such thing as a data or  information recession, yet there are economic and budget challenges, along with  new or changing threat risks, now is the time to review data protection  including BC and DR including using new technologies in new ways.

 

You can view the complete SNW USA spring 2013 agenda here.

 

audio
Podcasts are also available on StorageIO Podcast on Apple iTunes
  http://images.apple.com/itunes/images/product_title.png

Here are links to some podcasts from spring 2013 SNW:
Stottlemyer of Shutterfly  and object storage discussion
Dave Demming talking tech  education from SNW Spring 2013
Farley Flies into SNW  Spring 2013
Talking with Tony DiCenzo  at SNW Spring 2013
SNIA Spring 2013 update  with Wayne Adams
SNIA's new SPDEcon conference

Also, check out these podcasts from fall 2012 US and  Europe SNWs:
Ben Woo on Big Data  Buzzword Bingo and Business Benefits
Networking with Bruce  Ravid and Bruce Rave
Industry trends and  perspectives: Ray Lucchesi on Storage and SNW
Learning with Leo Leger  of SNIA
Meeting up with Marty  Foltyn of SNIA
Catching up with Quantum  CTE David Chapa (Now with Evault)
Chatting with Karl Chen  at SNW 2012
SNW 2012 Wayne's World
SNW Podcast on Cloud Computing
HDS Claus Mikkelsen  talking storage from SNW Fall 2012

 

Industry trend

 

What this all means?

 

While busy, I liked this edition of SNW USA in that it  had a great agenda with diversity and balance of speaker sessions (some tutorials,  some vendors, some IT customers, and some analysts) vs. too many of one  specific area.

 

In addition to the agenda and session length, the venue was  good, big enough, however not spread out so much to cause loss of the buzz and energy  of the event.

This SNW had some similar buzz or energy as early  versions granted without the hype and fanfare of a startup industry or focus  area (that would be some of the other events today)

 

Should SNW go to a once a year event?

 

While it would be nice to have a twice a year venue for convenience,  practicality and budgets say once would be enough given all the other  conferences and venues on the agenda (or that could be).

 

The next SNW USA will be October 15 to 17 2013 in Long Beach  California, and Europe in Frankfurt  Germany October 29-30 2013.

 

Thanks again to all the attendees, participants, vendor  exhibitors, event organizers and SNIA, SNW/Computerworld staffs for another  great event.

 

Ok, nuff said

 

Cheers
Gs


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